“The aim of art is to represent not the outward appearance of things, but their inward significance.” -Aristotal

With three decades of experience in wholesale manufacturing, PJ Jewels decided to establish Ananda, an exclusive retail brand for bespoke jewelry, in the year 2020. Taking advantage of our artistic expertise in this field, we aim to give you a chance at engraving your expression in your jewels. We believe that jewelry is not just a mere decorative item in your wardrobe, it is an expression of who you are. And that being our sole idea behind our venture, we help you materialize your dream designs that carry your identity and expression.

Our passion for traditional, heritage and antique artistic jewels has brought us to a juncture where we can handcraft your jewels into a solid amalgamation of age-old traditions and modern ideas that you bring. From Polki to Kundan, from diamonds to stones, we infuse magic into any type of jewelry you desire, and craft you a piece that will forever be close to your heart. After all, everyone wants a unique voice, and we do just that for you!